PR European School Karlsruhe, 29.10-03.11.1999

Program


Friday, 29th of October 1999

16:00 Arrival of participants, Registration
22:00 Pub Crawl

Saturday, 30th of October 1999

09:30 Morning Coffee
10:00 Opening speeches
PRES team of AEGEE-Karlsruhe
PR Working Group of AEGEE-Europe
11:00 Lecture "PR within AEGEE-Europe"
Differences between internal and external PR
Marcus Khoury
12:30 Lunch
14:00 Lecture "PR on local level"
Task description of PR-responsible based on experiences of
AEGEE-Hamburg
Bert Rösch
15:00 Coffee Break
15:30 Lecture "Project Management"
How to make task division, time schedules etc.
Erik Krier
17:00 Case-work:
Presentation of case and composing of groups
17:30 Break for Dinner
18:30 Case-work
20:30 Closure of the day
22:00 Party (Max)

Sunday, 31th of October 1999

09:30 Morning Coffee
10:00 Lecture "Writing press-releases"
Journalists are very lazy in general, so press releases should be ready-to-use. An overview of basic rules.
Bert Rösch
11:00 Guided City Tour
12:30 Lunch
14:00 Lecture "Making PR-Material"
How to make eye-catching posters, flyers, etc. , how to be creative, basics of desktop publishing
Erik Krier
15:00 Case-Work
17:00 Coffee-Break
17:30 Case-Work
19:30 Closure of the day
22:00 Helloween-Party or Pub Crawl

Monday, 1st of November 1999

09:30 Morning Coffee
10:00 Lecture "Creating Homepages"
Homepages are a very good, fast and cheap way to make PR. They're easy to create and update. Presentations of good designs.
Erik Krier / Gunnar Erth
12:30 Lunch
14:00 Lecture "Presenting AEGEE"
Why is AEGEE a very good and wonderful organisation? Putting feelings into words
N.N.
15:00 Case-Work
17:00 Coffee-Break
17:30 Case-Work
20:00 Closure of the day
22:00 Pub-Crawl

Tuesday, 2nd of November 1999

09:30 Morning Coffee
10:00 Lecture "Making publications"
Presentation of AEGEE-publications and description of general rules and tips for making publications.
Erik Krier / Gunnar Erth
11:30 Lecture "Writing Letters for AEGEE purposes"
Nihal Samsun
12:30 Lunch
14:00 Workshop
The do's and don't's with journalists. How to (ab)use journalists to achieve your goals
Bert Rösch / Marcus Khoury
16:00 Coffee-Break
16:30 Case-work
21:00 DEADLINE for handing in the Case Results
22:00 European Night

Wednesday, 3rd of November 1999

09:30 Morning Coffee
10:00 Presentation of Case Results
Every group will present its case results.
12:00 Lunch
13:00 Feedback
Evaluation of the PRES
14:30 Closure of the PRES
17:00 Departure by bus to the Agora in Poznan

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